The Pope is encouraging priests to make effective use of social media by blogging and using other tools of the social media and he is leading by example. He launched his own You-Tube channel, an I-phone and a Face Book application. There are so many tools and some of them are very similar, it can be a confusing and overwhelming task to simply piece together what each one is called, what it does and what are the limitations. There is a lot of overlap between them and many of them feed into each other. YouTube is an excellent example as it allows easy sharing of it’s videos with quite a variety of tools.
I have been using Twitter for several months and have recently discovered a variety of interesting tools that will make my tweeting more effective. Twaiter is a tool that allows “tweets” to be created in advance and set to appear at whatever time and frequency the user wants. I have used this to create tweets that promote certain sites as well as ones that quote from my spiritual reading.
I have a Face Book account and have added friends but have not posted much to it and none of it is personal. I only use it as a way to share inspirational videos or websites I come across or encouraging messages. It doesn’t have Twitter’s 144 character limit so it would be easier to share quotes from my spiritual reading without having to chop them up.
I was considering creating a MySpace account since it is one of the things that YouTube links to. I created the framework for a site but have put very little on it. It is like Face Book in that only what is recently posted is visible on the screen. Since the focus of this tool is sharing music, perhaps creating a site on webs.com is more compatible with my goals.
The first three icons on YouTube for sharing content are: Google Buzz, Twitter and Face Book. Below the box with the URL (which it provides an option for shortening), there are icons for the following tools: Orkut, MySpace LiveSpaces, Blogger, StumbledUpon, Digg and Reddit.
According to an article on Wikipedia, the tools of social media fall into these categories, among others:
- Blogging. I have experimented with WordPress, Blogger and TypePad
- Microblogging. The only one I’ve tried is Twitter
- Location-based social networks. This category included “Facebook Places” and others I had never heard of.
- Social networking. Besides Face Book and others I had not heard of, this category included Orkut
- Social bookmarking (or tagging). I’ve been using Delicious and considered trying StumbledUpon.
- Document managing and editing tools. Google Docs is probably the most popular of the three mentioned. So far I have only used it to get documents from my computer to my I-pod touch. At some point I will look into sharing documents using this tool.
Making regular entries to my blog and using Twitter is all I have really done with social media. The next step will be to see how I can make the most effective use of social bookmarking with Delicous. Following that, I will use webs.com to create a website that links everything together. When I looked into Google Buzz, I saw that it is integrated with Gmail. Since I don’t need another place to store email, I doubt if I will use this. Neither Digg nor Reddit fit the vision of how I want to use social media.
How to Twitter Effectively – This article is related to using Twitter for marketing but much of what he says applies to any venue. At the end he provides links and descriptions of some Twitter tools.
- Wikipedia article on social media
- Pope2You Site This includes links to the FaceBook and IPhone applications as well as to his YouTube channel.